Back in 2018, I wrote an article after stumbling across a piece of research that completely fascinated me. It turns out the story has become considerably more interesting.

Your time matters. So does the result.

I don't want a CEO looking at their diary and thinking, I really don't have time for this.

I want the photography to fit intelligently around the reality of their working day.

But I also don't want efficiency to become the objective.

The objective is still to create photographs that feel credible, current and recognisably like the person I'm photographing. Images that can represent them confidently across the places their leadership is seen.

If we can achieve that without taking over their day, even better.

There is a lot of conversation about personal brand these days, particularly for senior leaders. How visible should you be? What should you post? How polished should your LinkedIn profile look? Should you be building a following? Should a CEO even be thinking about personal brand?

I think we have a tendency to make it far more complicated than it needs to be.

Clothing serves many functions but the most intriguing purpose for me is how it serves to communicate with others.

Your annual report says a great deal about your organisation. Not just through the numbers, results and strategy, but through the people you choose to put alongside them.

𝐓𝐡𝐞 𝐂𝐄𝐎 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐀𝐠𝐞 𝐨𝐟 𝐀𝐈.
𝑻𝒉𝒊𝒔 𝒊𝒔𝒏'𝒕 𝒂𝒃𝒐𝒖𝒕 𝒕𝒖𝒓𝒏𝒊𝒏𝒈 𝑪𝑬𝑶𝒔 𝒊𝒏𝒕𝒐 𝒊𝒏𝒇𝒍𝒖𝒆𝒏𝒄𝒆𝒓𝒔.

The CEO of 2026 doesn't need to document every meeting, manufacture a public personality or become a content machine. But they are more visible than ever.

Your Headshot Is a Business Decision, Not a Vanity Project - If your leadership imagery hasn't had a strategic look in a while, that's a conversation worth having before your next reporting cycle, not after.

Meet Jennie Vickers, we did and we love her!